Finn Gedge Gibb 1st September
7 Reasons Why Your Brand Needs a Sustainable Growth Marketer.
With difficult times ahead and more threats of economic crisis, it’s common for brands to consider reeling in the Marketing and Advertising Spend. What a big mistake.
In times of uncertainty and penny-pinching, it’s more important that ever to nurture your customers and strengthen your messaging to keep and convert more loyal customers. This is the time to speak about the shared values you have, provide a solution to their problem and solidify the sale with a little something extra that makes you stand out from the competition.
What do people want now? Peace of mind that the product they are buying will help them without damaging the Earth or harming anyones well-being along the way.
So, what are the 2 key things your brand needs right now?
- Continued growth to glide you through spend-anxiety
- A proud and loud sustainability statement that future-proofs your brand
Introducing the Sustainable Growth Marketer.
This is why you need one.
A growth marketer will look beyond the top of the funnel. A sustainable growth manager, however, goes even further and focuses more deeply on qualifying leads.
Insert infographic here - tradi marketer vs growth marketer vs sustainable growth marketer.
Data-driven decision making.
Using the appropriate analytics tool to dive deep into the patterns in your data to find out which growth strategies work best and where to optimise, meaning less time wasted on pointless tests.
Invested in the Product.
A sustainable growth market should share the brand's ethos and values and therefore be invested in the growth and development of both the brand and it’s impact. Gone are the days of selling fast-pace crap that no one needs. Marketing should have integrity.
Optimisation at every stage of the funnel.
The key role for any Growth Marketer is full-funnel optimisation where you can see results in every stage of the customer journey. Brands too often focus their strategy on acquisition and not enough on retention and referrals. And remember, loyal customers make for a stronger brand.
Create content that converts.
A sustainable Growth Marketer will get to know your audience: their needs, their fears, their desires, etc. and be able to produce captivating copy that speaks directly to their pain-points. By creating informative, value-led content and communicating a solution fit for the audience, a sustainable growth marketer can not only boost your conversion through powerful copy but also reduce return rates meaning happier customers and a happier planet.
Creating High Converting Email Campaigns.
As part of the customer research process, a Growth Marketer will design email flows personalised to each stage of the customer journey filled with useful information and engagin brand details to help solidify customer loyalty. A Sustainable Growth Marketer will also use this as an opportunity to share your brands impact efforts. Because, let’s face it, owning up to the responsibility you have as an ecommerce brand to our Home Planet, is definitely worth shouting about!
Paid Ad Campaigns.
Anyone who has tried running their own ads on socials will tell you its best left to the pros! Tides are constantly changing and despite it there always being a risk involved, you’re always going to want to keep cost to a minimum… There are also mant ethical considerations you need to bare in mind when tagging and retargeting audiences, so having a sustainable growth marketer may help you get better results in the long run by capturing the right audience.